About us

Rooted in heritage. Designed for the world.

At Vanguard Roots, we reimagine ancient East African foods for the modern table. From bold Ethiopian spiced teas to nutrient-rich grains and vibrant regional coffees, our products are crafted with intention — honoring generations of tradition while meeting the standards of today’s conscious consumer.

We believe in more than flavor. We believe in legacy, wellness, and innovation. Every item we offer is thoughtfully sourced, beautifully packaged, and driven by a deep respect for the people and places behind it.

This is more than a food brand. It's a movement — connecting tradition with taste, and roots with reach.